Author ORCID Identifier
Hue Duong: https://orcid.org/0000-0001-8742-1040
Akansha Sirohi: https://orcid.org/0000-0002-9643-6276
Document Type
Article
Publication Date
3-23-2023
Abstract
Although the influence of perceived norms on health behavior has been well researched, the sources of normative perceptions remain understudied. Drawing on the theory of normative social behavior, this study investigated factors shaping descriptive norms associated with child corporal punishment among a sample of low-income Back, Hispanic, and White parents (N = 260). Hierarchical regression results showed that childhood experiences of corporal punishment, direct observation, and interpersonal communication valence were significantly associated with descriptive norms. Path analysis confirmed the direct association between descriptive norms and behavioral intentions, as well as the mediating role of descriptive norms in linking the norm sources and behavioral intentions. Results also revealed that interpersonal network size and interpersonal communication valence jointly affected descriptive norms among parents who talked to others in their proximal networks about applying this disciplinary measure. Theoretical and practical implications were discussed.
DOI
https://doi.org/10.1080/10410236.2023.2193754
Recommended Citation
Duong, H. T. & Sirohi, A. (2024). Where do perceived norms supporting child corporal punishment come from? A study of low-income parents. Health Communication, 39(5), 915-926. https://doi.org/10.1080/10410236.2023.2193754
Comments
Accepted manuscript version of an article published by Taylor & Francis in Health Communication, 39(5), 915-926. https://doi.org/10.1080/10410236.2023.2193754.