Date of Award

12-14-2017

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Dr. Ethan Tussey

Second Advisor

Dr. Greg M. Smith

Third Advisor

Dr. Jennifer Barker

Abstract

The evolving television industry relies heavily on the corresponding shift in the audiences that it addresses. New practice for consumption and production, particularly the “disruptive” force of streaming services like Netflix, have been evidenced not only in the methods of the companies themselves but also in the content they have begun to offer. A milestone in the television industry, Netflix’s first original series House of Cards provides an innovative and meaningful installment to the genre of political melodrama, which has its own cultural significance and heritage of mapping audience relations to the media. Analyzing the text, this paper reveals how industrial strategies relate to taste cultures and produce cynical political television drama.

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