Date of Award
Master of Arts (MA)
Dr. Clifford M. Kuhn - Chair
Dr. Glenn T. Eskew
This study will investigate Sears, Roebuck & Co. and the special relationship it established with the South during the first half of the twentieth-century. The study will examine oral interviews with former employees, southern literature and customer letters from the region in an effort to better understand how Sears became more than just a friend to the poor dirt farmers of the South; it became a uniquely southern institution.
Hancock, Jr., Jerry R., "Dixie Progress: Sears, Roebuck & Co. and How it became an Icon in Southern Culture" (2008). History Theses. Paper 32.