Date of Award

11-21-2008

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

History

First Advisor

Dr. Clifford M. Kuhn - Chair

Second Advisor

Dr. Glenn T. Eskew

Abstract

This study will investigate Sears, Roebuck & Co. and the special relationship it established with the South during the first half of the twentieth-century. The study will examine oral interviews with former employees, southern literature and customer letters from the region in an effort to better understand how Sears became more than just a friend to the poor dirt farmers of the South; it became a uniquely southern institution.

Share

COinS