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Publications from 2006

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Nip & Tuck: Operational Concerns of Menu Makeovers, Dave Pavesic

Publications from 2005

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A Sweet Deal: How to Market and Merchandize Desserts to Boost Startup Sales and Profits, Dave Pavesic

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The Great American Menu: Work Closely with Your Designer and Printer to Create Your Best Seller, Dave Pavesic

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The Psychology of Menu Design: Reinvent Your 'Silent Salesperson' to Increase Check Averages and Guest Loyalty, Dave Pavesic

Publications from 2004

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The Menu Pricing Game: How to Apply Customer Psychology to Win, Dave Pavesic