Title

The Psychology of Menu Design: Reinvent Your 'Silent Salesperson' to Increase Check Averages and Guest Loyalty

Authors

Dave Pavesic, Georgia State UniversityFollow

Document Type

Article

Publication Date

2-2005

Comments

Originally published in Restaurant Startup & Growth February 2005 pages 36-42.

Copyright © 2004-2008 Restaurant Startup & Growth. All Rights Reserved. Reproduction without permission prohibited.

Posted with permission.

Recommended Citation

Pavesic, Dave, "The Psychology of Menu Design: Reinvent Your 'Silent Salesperson' to Increase Check Averages and Guest Loyalty" (2005). Hospitality Faculty Publications. 5.
https://scholarworks.gsu.edu/hospitality_facpub/5