Date of Award

Spring 5-5-2012

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Political Science

First Advisor

Jason Reifler

Second Advisor

Toby Bolsen

Third Advisor

Cynthia Hoffner

Abstract

This study examines the impact of political information conveyed through social media. Using the popular social network site (SNS), Facebook, I conduct a quasi-lab experiment, survey experiment, and randomized field experiment involving undergraduate students to explore the extent to which peer-to-peer communication via social media can increase political knowledge, change political attitudes, and mobilize people to vote.

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