Date of Award

Spring 5-20-2014

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Sociology

First Advisor

Jung-ha Kim

Second Advisor

Wendy Simonds

Third Advisor

Charles Jaret

Abstract

American Apparel advertisements are deemed offensive and controversial and many of their ads have been banned due to its presentation of women. Despite the controversy, there has been no sociological study on how gender is presented in their ads. This thesis explores how men and women are presented in twelve of their print ads.

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