Date of Award
Bachelor of Arts (BA)
Jacob Alan English
This Thesis discusses issues surrounding the conduct of business in a global environment. The focus of this paper involved a major manufacturer and its business model (Deutsches Auto AG) to supply vehicles to markets in New Zealand, South Korea, Nepal, and Mongolia. Analysis was made from previously collected survey data taken in each region focused on the dealership and end-user level. Not surprisingly, it was discovered that language and cultural barriers had a significant impact on each locations operations. Observations showed that language seemed to have created a problem in every day operations in regards to management and dealership tasks. English as the lingua franca – common language of trade, was often a second or third language of the individuals conducting day to day business. Not only did everybody have their own native language but also regional dialects that affected communication, but cultural perspectives also complicated communication. This paper does not address all issues surrounding global business, but focuses its attention to personal observations and data collected to identify break downs in communications across the regions of New Zealand, South Korea, Nepal, and Mongolia. This research identified and confirmed the problems to be a lack of English skills (comprehension and speech), which is expected to be the common language between all. With this expectation, there is little emphasis given to teaching English, nor the cultural contexts and hierarchical understandings that enhances effective communication.
Armenta, Liane, "Deutsches Auto AG and its Global Behavior." Thesis, Georgia State University, 2014.