Date of Award

Fall 12-14-2021

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Art and Design

First Advisor

Susan Richmond

Second Advisor

Kimberly Cleveland

Third Advisor

Jennifer Siegler

Abstract

The evolution of portraiture in Pakistani truck painting is indicative of strong global influences and local folk elements coming together. Without much patronage or formal vocational guidance, truck painters have inadvertently created a contemporary pop culture phenomenon internationally recognized today as distinctly Pakistani. Truck art and its artists' role in carving out a national identity for Pakistan is a postmodernist continuation of cultural legacies. I argue that truck art has now transcended into a “glocal” entity, more in terms of subject matter than stylistic representation, mainly due to the relentless underappreciated efforts of its artists and that this fusion of the local and the global is most obvious in the burgeoning of truck portraiture.

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