Author ORCID Identifier
Date of Award
Spring 5-3-2024
Degree Type
Dissertation
Degree Name
Doctor of Business Administration (DBA)
Department
Business
First Advisor
Dr. Subhashish Samaddar
Second Advisor
Dr. Satish Nargundkar
Third Advisor
Dr. G. Peter Zhang
Abstract
The adoption of Information and Communications Technology (ICT) in supply chain management (SCM) has transformed businesses globally, from large corporations to small enterprises. Emerging market economies have not fully exploited the opportunities technology affords to improve their SCM practices. This lag constitutes a competitive disadvantage for emerging market businesses and economies in global markets, and in domestic economic growth. These economies, whose markets and workforces are dominated by SMEs, can catch up through technology deployment in SCM. Technology adoption offers benefits in scale, efficiency, geographic reach, and market insights.
There exist barriers to technology adoption, which SMEs must surmount. To achieve this, SMEs must be primed to adopt SCM technology, gauged by their preexisting level of technology adoption and the readiness of their ecosystems to deploy compatible technology. SMEs must accurately attribute the gains from deploying such technology. Two indices are popular in tracking supply-chain-driven outcomes; market penetration, which tracks their share of customers in existing markets; and market development, a measure of their entry into new markets.
Within this context, this qualitative research project examines the benefits of ICT adoption in the supply chains of SMEs in Nigeria. The research answers four questions, respectively focused on the status of ICT adoption, the barriers to adoption, the extent of market penetration and development, and the effect of technology adoption on market penetration and development. The study, employing qualitative face-to-face interviews and case studies with 20+ SMEs, reveals that most have incorporated digital technologies into their SCM systems, contributing to revenue growth, profit increase, and customer base expansion. Barriers to adoption include complexity, a talent gap, financial requirements, and vulnerability to digital attacks. Building on these findings, the research discusses implications for emerging supply chains and suggests collaborative opportunities for researchers, stakeholders, and SMEs in emerging economies to facilitate technology adoption. However, a key limitation of the study is that 20 SMEs were engaged in the data collection exercise. The sample size may not be representative of the entire population, and the qualitative nature of the study limits the establishment of direct causality between ICT adoption and market penetration.
DOI
https://doi.org/10.57709/36980722
Recommended Citation
Temowo, Olawale, "The Impact of Technology-Driven Supply Chain Systems on Market Penetration of SMES In Developing Economies: A Study of Nigerian SMES." Dissertation, Georgia State University, 2024.
doi: https://doi.org/10.57709/36980722
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