Date of Award

5-9-2016

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Communication

First Advisor

Marian Meyers

Second Advisor

Jaynette Atkinson

Third Advisor

Brenda G. Pitts

Fourth Advisor

Natalie T.J. Tindall

Abstract

This dissertation explores intersections of public relations and social media in the context of professional sports organizations. Specifically, this dissertation examines sports public relations practitioners’ perceptions of public relations, social media, the relationship between the two, and their organizational roles relative to both practice areas. This study explores the degree to which these practitioners have integrated social media into the organizational functions of public relations. With this, the purpose of this dissertation is to examine how social media have affected the practice of excellence in public relations within professional sports organizations in the U.S.

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