Author ORCID Identifier
Shay Yao: https://orcid.org/0000-0003-2664-7462
Document Type
Book Chapter
Publication Date
9-9-2020
Abstract
Self-categorization theory (SCT) argues that people can perceive themselves as unique individuals or as members of a group (Turner, Hogg, Oakes, Reicher, & Wetherell, 1987). SCT is a theory that explains the situations in which people perceive themselves as individuals or group entities and the implications of such perceptions. The target research area of SCT lies in the personal and group aspects of individual’s psychological process.
DOI
https://doi.org/10.1002/9781119011071.iemp0310
Recommended Citation
Yao, S.X. (2020). Self-Categorization Theory. In The International Encyclopedia of Media Psychology, J. Bulck (Ed.). https://doi.org/10.1002/9781119011071.iemp0310
Comments
Accepted manuscript version of an entry published in Wiley's International Encyclopedia of Media Psychology titled "Self-Categorization Theory."
Posted by permission.