Author ORCID Identifier

https://orcid.org/0000-0001-8742-1040

Document Type

Article

Publication Date

8-30-2024

Abstract

Emerging research suggests that entertainment media consumption may elicit meaningful emotions that can be leveraged for social good. This study combines theories of eudaimonic media and social identity to test the outward-focused mechanism explaining how meaningful media experiences might influence health persuasion outcomes. Two experiments were conducted to examine the efficacy of meaningful media experiences in changing vaccine-hesitant individuals’ vaccination attitudes and intentions in the context of entertainment social media consumption and incidental exposure to vaccination messages embedded in user comments. Results showed that viewing meaningful music videos was associated with elevation, ingroup identification, and universal orientation. Elevation and ingroup identification mediated the association between media consumption and vaccination attitudes and intentions. Results offered theoretical and practical insights concerning the outward-focused mechanism underlying the impact of media-induced elevation on health persuasion.

Comments

Accepted manuscript version of a paper published by Oxford University Press in Human Communication Research, hqae018, https://doi.org/10.1093/hcr/hqae018.

DOI

https://doi.org/10.1093/hcr/hqae018

Available for download on Monday, March 30, 2026

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