Date of Award

7-12-2005

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

David M. Cheshier - Chair

Second Advisor

Merrill Morris

Third Advisor

James Darsey

Abstract

The intention of this project is to provide broad based and practical advice for American community newspapers. Print editions of papers have experienced stagnation and decline over the past several decades and today face an increasingly complex media environment, and as a result there is the potential for them to be rendered obsolete. Competition with technology based media, or technomedia, is the primary catalyst for this decline. Through a combination of background research and interviews with industry professionals, this project will attempt to develop tools for print newspapers to remain relevant and even profitable in the American media landscape of the 21st Century.

Included in

Communication Commons

Share

COinS