Date of Award
Summer 8-8-2023
Degree Type
Thesis
Degree Name
Master of Arts (MA)
Department
English
First Advisor
George Pullman
Second Advisor
Lynée Gaillet
Third Advisor
Baotong Gu
Abstract
This thesis, paired with the website “Recruitment Rhetoric” https://cmoore1240.wixsite.com/recruitment-rhetoric, seeks to analyze the ways in which selected metro Atlanta-based corporations utilize and construct recruitment rhetoric based on three theories: the rhetorical situation, mythos, and cultish. From this analysis, this paper then constructs a pedagogical strategy to teach recruitment rhetoric in freshman composition courses at Georgia State University to help undergraduate students develop a rhetorical literacy around corporate recruitment as they enter the workforce. Ultimately, this project aims to start a necessary conversation in the field that develops and interrogates recruitment rhetoric literacy practices.
DOI
https://doi.org/10.57709/35876998
Recommended Citation
Moore, Cameron, "Recruitment Rhetoric of Metro Atlanta-Based Corporations." Thesis, Georgia State University, 2023.
doi: https://doi.org/10.57709/35876998
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