Date of Award
Master of Arts (MA)
This thesis, paired with the website “Recruitment Rhetoric” https://cmoore1240.wixsite.com/recruitment-rhetoric, seeks to analyze the ways in which selected metro Atlanta-based corporations utilize and construct recruitment rhetoric based on three theories: the rhetorical situation, mythos, and cultish. From this analysis, this paper then constructs a pedagogical strategy to teach recruitment rhetoric in freshman composition courses at Georgia State University to help undergraduate students develop a rhetorical literacy around corporate recruitment as they enter the workforce. Ultimately, this project aims to start a necessary conversation in the field that develops and interrogates recruitment rhetoric literacy practices.
Moore, Cameron, "Recruitment Rhetoric of Metro Atlanta-Based Corporations." Thesis, Georgia State University, 2023.
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