Loading...
Thumbnail Image
Publication

Promoting Clean Energy: Applying Models of Persuasion in Three Projects for a Creative Thesis in Communication

Witherspoon, William
Citations
Altmetric:
Abstract

Transition from fossil fuels to clean energy sources is urgent, given mounting impacts attributed to human-caused climate change. The positive economic effects of the transition are easier than ever to validate because solar, wind, and battery technologies now outcompete fossil energy in many parts of the world. However, communicating these realities in the face of political polarization is challenging. This paper focuses on three creative projects promoting clean energy in 2024-2026: a series of conversations with experts before a live audience, a pair of videos encouraging turnout in a public utility commission election, and a video advocating for a community solar bill. It describes each project’s idea origins, practical aspects, and media/technology considerations. Then it evaluates each in the light of communication theories. The paper’s conclusion considers all three projects in the light of challenges and opportunities for promoting clean energy in a politically polarized society

Comments
Description
Date
2026-07-07
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Keywords
Climate change communication, Clean energy transition, Electricity rates, Solarization, Political polarization, Communication strategies
Citation
Witherspoon, William. (2026). Promoting Clean Energy: Applying Models of Persuasion in Three Projects for a Creative Thesis in Communication. Thesis, Georgia State University. https://doi.org/10.57709/327
Embargo Lift Date
DOI
CC licence
Embedded videos