Social media influencers have challenged historically traditional male/female binary beauty norms through representation that intersects multiple factors of identity, like culture, gender, and sexuality. Drawing on the theoretical approaches of gender performativity, queer theory, and queer of color critique, this study examines the communicative and discursive aspects of beauty within the digital beauty landscape, with a particular focus on the contributions of gay male beauty influencers of color in make-up self-application, a hegemonic domain of women historically. This dissertation explores how popular Asian queer male beauty influencers in the United States use their video content on TikTok to shape discourse regarding beauty, sexuality, and gender, which directly defies Western traditional beauty standards, including how their Asian culture, gender, and sexuality are presented in personal organic content versus paid promotional content. Critical discourse analysis is applied to TikTok content (10 ‘get ready with me’ and makeup tutorial videos and 10 sponsored/paid videos) from three self-identifying queer male beauty influencers, Patrick Simondac, Aditya Madiraju, and Patrick Ta, to determine how their discourse and verbal and nonverbal communication in the video content signify visibility and liberation regarding beauty and queer men of color. The results indicate that gestures, language, and sexuality are sites for extending masculinity and gender performativity. The application of make-up is more than an art form; it serves as an expressive infusion between personality, culture, and femininity. By centering their sexuality in their content (both paid and unpaid content), the Asian queer male beauty influencers challenge the dominant narrative about how Asian men are allowed to appear in Western media, such as vulnerable, masculine, and beautiful, in comparison to desexualized and effeminate subjects. The ultimate goal of this research is to benefit LGBTQ+ beauty influencers, creators, and communities by validating the experiences of queer identities of color.