This study examines the unprocessed archives of Phi Mu, Mu chapter at Brenau University. The chapter’s roots reflect a quiet, positive feminism expressed through the rhetoric of the Phi Mu Creed. The growing number of chapters and rising recruitment rates have increased sororities’ significance across the United States. However, sorority rhetoric has shifted from its traditional roots, as many campuses now emphasize “new woman” values. This thesis analyzes the “new-true woman” rhetoric in the Phi Mu Creed through archival study of its oldest chapter, treating the creed as a material rhetorical artifact. I apply a feminist lens grounded in critical imagination, rhetorical listening, and strategic contemplation of positionality. This research values the traditional elements of sorority history and rhetoric while advocating for positive change among future members by examining the enduring power of ritualistic messages.