Date of Award
11-26-2008
Degree Type
Closed Thesis
Degree Name
Master of Public Health (MPH)
Department
Public Health
First Advisor
Dr. Michael Eriksen - Chair
Second Advisor
Dr. Francis McCarty
Third Advisor
Melissa Taylor
Abstract
In 1999, the Federal Government sued the tobacco companies in an attempt to recover expenses used to treat diseases caused by smoking. The 2006 verdict required the dissemination of corrective statements intended to inform the public of the dangers of smoking. This study analyzes smokers' perceptions of these statements. Statements were tested from November 5 to December 5, 2007. Results indicate: (1) messages created by public health intervenors and tobacco companies tended to have higher mean scores than those created by the DOJ, (2) statements on nicotine being addictive had significantly higher mean scores than the other two sets tested, (3) that all statements were rated higher in terms of believability than in terms of other factors, and (4) light smokers rated statements higher in terms of motivating and likelihood to quit than did medium or heavy smokers. These results will be used to refine the development of corrective statements.
DOI
https://doi.org/10.57709/1062274
Recommended Citation
Stimpert, Kelly K., "Smokers’ Response to Corrective Statements and Implications for Media Campaigns." Thesis, Georgia State University, 2008.
doi: https://doi.org/10.57709/1062274