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The Psychology of Menu Design: Reinvent Your 'Silent Salesperson' to Increase Check Averages and Guest Loyalty

Pavesic, Dave
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<p>Originally published in <a href="http://www.restaurantowner.com/mag/" target="_blank" title="http://www.restaurantowner.com/mag/"><em>Restaurant Startup & Growth</em></a> February 2005 pages 36-42.</p> <p>Copyright © 2004-2008 Restaurant Startup & Growth. All Rights Reserved. Reproduction without permission prohibited. </p> <p>Posted with permission.</p>
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2005-02-01
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Hospitality Faculty Publications
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Menu_Psychology.pdf
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Psychology, Menu Design, Check Averages, Guest Loyalty
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https://hdl.handle.net/20.500.14694/8464
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