The following paper investigates and analyzes the activities of Content Korea Lab as a representative case of cultural policy implementation led by the South Korean government. This quasi-governmental organization represents the Korean government’s attempt to actively develop the national cultural industry by subsidizing what officials consider “cultural” activities, ultimately contributing to the national economy. However, these activities demonstrate the dramatic contrast between the stated mission of the policy and how it has been implemented in reality. The study illustrates the peculiar historical and sociocultural factors that significantly affected the policy implementation, through the lens of the actors involved in this process.