The Atlanta Lolita and Japanese Street Fashion Community is a multifaceted fashion community that developed in the early 2000s. The majority of the members wear Lolita fashion which is a fusion of Victorian era dress, Rococo costume, and various Japanese street fashions. Lolita fashion developed on the streets of Tokyo Japan in the 1990s and has since spread across the world. The Atlanta Lolita and Japanese Street Fashion Community heavily relies on the building and maintenance of impressions by its members. In this thesis, I analyze face-to-face and virtual community organization, fashion, and photography to illustrate how members of the community build their impressions, how they are maintained, or how they are threatened.