This study aims to bring attention to the ways in which Black womanhood is curated in the digital landscape by both Black women and non-Black women. Representations of Black women, often coded as negative, circulate mainstream media today, but when the same representations are taken up by non-Black woman bodies, they are regarded differently as unique, profitable, and desirable. In this context, Black womanhood is described as a specific performance assembled through cultural references popularized by Black women. To explore this topic, I analyze two Instagram accounts through visual analysis. The results show how my own curation of my image on Instagram account as a Black woman and Emma Hallberg’s, a white Swedish woman accused of “Blackfishing,” curation of her Instagram account are shaped by the performance of Black womanhood in digital space.