More people than ever before are living significant portions of their social lives online due to advancements in internet technology. Over the last few years, we have begun to see the most public discussions of racism increasingly occur online, to be later embedded in the public’s consciousness. It is therefore important for race critical scholars to observe how digital spaces affect racial discourse in the United States. Utilizing a race critical perspective, I explore comment section reactions to counter-framing articles to examine contemporary racial discourse. Through a discourse analysis, I find that counter-framing articles initiate the racial dialectic by inviting white racial frames, thereby structuring contemporary racial discourse. My research suggests race critical scholars should explore the internet as a racialized institution and a site of racial contestation. Race critical theorist must begin to grapple with how such a racialized institution will alter the experiences of racism in social life.