The Romani are a group of individuals that have been acknowledged in newspapers, television, movies and other forms of media but remain invisible as a people world-wide. Through the use of qualitative interviews, content analysis and qualitative synthesis, this study investigates why this phenomenon occurs in the United States as well as Europe. Overall, it was found that media portrayals negatively impact the Romani’s ability to successfully acculturate, increases their experiences of prejudice and discrimination and negatively impacts their social, physical and mental health. Romani media portrayals also appropriate the Romani’s ability to define themselves to mainstream society and impacts their identity development.