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Olfactory Vision: Recollection of Visual Information Through Smell in Graphic Design

Suarez Argudin, Monica
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Abstract

Olfactory Vision is a social study conducted to understand the influence of a scent within graphic design processes, enhancing the recollection of details. Twenty-four random adults were tested. The experiment was divided into three groups, A, B, and C, presenting two sets of cards; the first had symbols, and the second one had typefaces. A summary of the investigation was provided; however, the rose oil fragrance was not revealed, avoiding conditioning the subjects. The participants had an in-person and follow-up questionnaire one week after, testing their short and long-term memory. The results generally showed no significant difference between genders. In general, the scented symbols had a total recollection of 67%, while the typefaces only had a 28%. This study seeks to provide important data that may influence the field of Graphic Design by integrating other senses beyond traditional visual imagery.

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Date
2023-05-04
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Keywords
Olfactory, Smell, Fragrance, Smell design, Recollection, Recognition, Memory
Citation
Suarez Argudin, Monica. "Olfactory Vision: Recollection of Visual Information Through Smell in Graphic Design." 2023. Thesis, Georgia State University. https://doi.org/10.57709/35362760
Embargo Lift Date
2023-04-27
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