Olfactory Vision: Recollection of Visual Information Through Smell in Graphic Design
Suarez Argudin, Monica
Citations
Abstract
Olfactory Vision is a social study conducted to understand the influence of a scent within graphic design processes, enhancing the recollection of details. Twenty-four random adults were tested. The experiment was divided into three groups, A, B, and C, presenting two sets of cards; the first had symbols, and the second one had typefaces. A summary of the investigation was provided; however, the rose oil fragrance was not revealed, avoiding conditioning the subjects. The participants had an in-person and follow-up questionnaire one week after, testing their short and long-term memory. The results generally showed no significant difference between genders. In general, the scented symbols had a total recollection of 67%, while the typefaces only had a 28%. This study seeks to provide important data that may influence the field of Graphic Design by integrating other senses beyond traditional visual imagery.
