Sport Marketing Quarterly began publication in 1992, the same year as Dr. Janet Parks' address. Those who developed Sport Marketing Quarterly touted it as "the first publication of its kind that bridges the gap between knowledge conveyed in the sport marketing classroom and the realities of employment as sport marketing professionals." Three objective of "Sport Marketing Quarterly" were presentation of historical review of Sport Marketing Quarterly. The second was to explore sport marketing scholarship with an emphasis on the points previously mentioned. The third was to advance the concepts that scholarship is critical to the development of sport marketing knowledge, that theoretical research and development are essential to the foundation of the body of knowledge, and that academics have a responsibility to produce an appropriate body of knowledge in sport marketing. "Sport Marketing Quarterly" was the first academic journal with a focus on sport marketing. It has allowed sport management academics to make significant contributions to the very young and developing body of knowledge.