This thesis examines contradictory stereotypes navigated by Latina celebrities within dominant representations of Latina identity. On one hand, Latinas are represented as traditional and family-oriented and on the other hand are understood as exotic and hypersexual. I argue that the marketing and content of cookbooks by Eva Longoria and Gloria and Emilio Estefan serve to perpetuate dominant stereotypes about what it means to be/cook/eat Latina, which limits the possibilities for relating to food and creates a narrative of a static, homogenous Latina identity. By performing rhetorical analysis of cookbooks by Eva Longoria and Gloria and Emilio Estefan, I illustrate the ways in which the cookbooks function to legitimize both the ethnic authenticity of the celebrity author and of the cuisine itself.