The sport industry has a tremendous impact on the natural environment. As a result, sport organizations have implemented ways to reduce their impact ranging from energy upgrades, waste management programs, and fan engagement. However, fan engagement efforts have received mixed results to increase participation in sustainability initiatives. This paper proposes that sense of place can be leveraged using fan identification to increase participation in such initiatives, thereby decreasing the environmental impact of the sport organization and individual fans. A conceptual model is presented and practical examples are provided for the use and reference of sport management and sustainability educators or researchers.