Through this study, I aim to expand the body of knowledge related to Black counter-framing strategies employed in the United States. In this extended case study, I examine the ways in which young Black cis-hetero male creators living in Atlanta, Georgia employ the use of counter-frames to navigate and resist the dominant white racial frame. Specifically, I analyze their use of double consciousness, freedom, and alchemical capitalism as counter-frames as resistance. I advocate for a nuanced approach to examining resistance strategies that includes embracing imperfect and incomplete acts of resistance. By examining these resistance strategies, despite their faults, perhaps we can continue working toward a more complete eradication of oppression.