Touch the Earth aims to establish a meaningful connection between university students experiencing mental health difficulties and the therapeutic advantages inherent in the natural world. The Touch the Earth program currently concentrates its efforts on an outdoor activity initiative at Georgia State University (GSU) within the Recreational Services Department. This thesis applies the principles of biophilic graphic design and Nature Rx initiatives to revitalize, redefine, and educate GSU students on effective strategies to enhance their mental well-being through a strategic rebranding and the creation of informative and promotional materials. The thesis endeavors to raise awareness, educate, and encourage GSU students to actively participate in the program and harness the therapeutic benefits of nature.