Professional sports teams often experience significant public visibility through the media and general fan interest. This unique characteristic increases the perceived accountability of sport managers, whose decisions are subject to scrutiny both within and outside the organization. In this article, a multistage framework of the highly visible sport manager’s ethical decision-making process (EDMP) is proposed based on the internal, external, and personal influences experienced by sport managers. Following a literature review and a summary of the EDMP framework and its research propositions, the practical implications of this framework are discussed.