This study uses discourse analysis to investigate and compare the coverage of America in two Chinese official newspapers, the Chinese language People’s Daily and the English language China Daily in January in 1989, 1999, and 2009. This study compares the two newspapers in four aspects of the texts: topic selection, headline design, writing tactics, and visual components use, to find any differences in reporting tactics according to their different readerships. People’s Daily employed a constant editorial preference for political content and a provocative reporting tactics. Meanwhile, China Daily used a more global editorial approach. Its content and its reports were increasingly consistent with Western journalism criteria: accurate, brief, and clear.