We conduct a laboratory experiment to explore the willingness to pay to improve the accuracy of property assessment and issues regarding attitudes toward these assessments and taxes. We explore individual willingness to pay to improve property assessment accuracy; the extent to which the willingness to pay to improve the accuracy of property assessments depends on whether the risk for other property owners decreases; and fnally, we use the results to estimate demand for reduced risk and fnd that subjects were not willing to pay to reduce the assessment variance to a level consistent with best practices in property tax assessment.