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Self-Categorization Theory

Yao, Shay Xuejing
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Abstract

Self-categorization theory (SCT) argues that people can perceive themselves as unique individuals or as members of a group (Turner, Hogg, Oakes, Reicher, & Wetherell, 1987). SCT is a theory that explains the situations in which people perceive themselves as individuals or group entities and the implications of such perceptions. The target research area of SCT lies in the personal and group aspects of individual’s psychological process.

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Date
2020-09-09
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Research Projects
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Keywords
self-categorization, theory, categorization, social group, identity, self-categorization, theory, categorization, social group, identity
Citation
Yao, S.X. (2020). Self-Categorization Theory. In The International Encyclopedia of Media Psychology, J. Bulck (Ed.). https://doi.org/10.1002/9781119011071.iemp0310
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