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Rising Above the Clutter: Brand Awareness of Sponsorships

Cianfrone, Beth
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Originally published in Sport and Entertainment Review: https://serjournal.files.wordpress.com/2020/01/ser-4.1.pdf
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2018-01-01
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Kinesiology Faculty Publications
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SER2018_RisingAbovetheClutter_Cianfrone.pdf
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Cianfrone, B. A. (2018). Rising Above the Clutter: Brand Awareness of Sponsorships. Sport & Entertainment Review, 4(1), 9–13.
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https://hdl.handle.net/20.500.14694/9979
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