What Is IM? -Allows users to participate in real-time Internet conversations -AIM, MSN, and Yahoo! most popular -Same premise as the more feature-rich QuestionPoint, 24/7, etc. Who’s Using IM? --Everyone! Students, libraries, businesses, all age groups Pew Internet and American Life Project found that 42% of online individuals use IM, and that Generations X and Y represent the largest segment of the IM user group. AOL conducted a similar study that shows that 90% of online teens use IM.