This study examines how Asian Americans articulate their marginalization and identity, as well as other issues related to race, through the use of blogs. Specifically, I look at discourse surrounding the Deadly Viper Character Assassins publication controversy on three different blogs. I draw upon critical discourse analysis (CDA) to compile patterns, themes, and anomalies from the online discussions. This paper highlights key findings, given the scarceness of Asian American voices in public culture, that prompt ongoing discussions about identity and the use of blogs as a platform to speak and conceptualize Asian American identity.