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“Toughest Sport on Dirt”: An exploratory study of market demand variables of fans of the Professional Bull Riders, Inc.
Lu, Chia-Ying (Doris) Pitts, Brenda Ayers, Kevin Lucas, Carol
Lu, Chia-Ying (Doris)
Pitts, Brenda
Ayers, Kevin
Lucas, Carol
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2005-01-01
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sport marketing
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Lu, D., Pitts, B.G., Ayers, K., & Lucas, C. (2005). “Toughest Sport on Dirt”: An exploratory study of market demand variables of fans of the Professional Bull Riders, Inc. In B. G. Pitts (Ed.), Where Sport Marketing Theory Meets Practice: Selected Papers from the Second Annual Conference of the Sport Marketing Association (pp. 65-72). Morgantown, WV: Fitness Information Technology.