This study examines African American owned businesses with a focus on identity and hiring. African Americans are traditionally community centered, but they have also been enculturated in a Eurocentric society and may hold similar values and discriminatory attitudes as that of the dominant culture. There is a gap in the literature regarding the effects of African American cultural signifiers for adults working in these businesses. The perception of cultural signifiers may affect hiring and placement within businesses. The sample enlists six African American business owners or personnel responsible for hiring and placement of employees within each workplace. This qualitative study examines three overarching questions about the influence of culture in the hiring practices of Black owned businesses in Metropolitan Atlanta.