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Marketing Dissertations

Dissertations from 2023 2023

Agility and Resilience as Sources of Competitive Advantages a Theoretical and Empirical Investigation, Celso Roberto de Aguillar Pinho

MNEs Paradoxes in Responsible Global Business – A Theoretical and Empirical Investigation, Maria Luiza C.A. Pinho

Essays on Social Media Centric Consumption: Quantifying Current and Future Outcomes, Emily Webster

Dissertations from 2022 2022

Network 'vs' Net-worth: Collaborative Network Structure and Performance on the Platform, Amit Agarwal

The Missing Piece of the Puzzle: How Brand Authenticity Drives Brand Engagement, Christopher L. Campagna

Does A Nudge A Day Keep the Doctor Away? Using A Firm’s Digital Marketing Communication to Guide Wellness, Orhan Bahadir Dogan

Essays on Marketing for Social Good, Ayan Ghosh Dastidar

Stakeholder Governance: Empirical and Theoretical Developments, Sarah Ku

Evaluating the Impact of Digital Media on Prospect Conversion in Nonprofit Organizations: An Action Research, Divya Ramachandran

A Cross Cultural Examination of the Psychological Dynamics in Music and Religious Practice, Suraj Sharma

Dissertations from 2021 2021

Essays on Channel Deletion and Channel Contraction, Binay Kumar

Freelance Orientation in the Sharing Economy: Evidence from Labor Platforms, Avishek -. Lahiri

Defining, Measuring, And Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings, Nandini Nim

Multinational Enterprise Performance in Advanced Economies and Emerging Markets, Kubilay Sabri Levent Ozkan

Dissertations from 2020 2020

Assessing the Role of Marketing at Earnings Announcement: Stock Market Response to Marketing Metrics Surprises, Ankit Anand

Language Strategies in International Business: New Prospects for Negotiation and Conflict Management, Elena Poliakova

Dissertations from 2019 2019

Risk Mitigation in International Mergers and Acquisitions, Yimai Lewis

Technology Enabled Social Responsibility Projects and an Empirical Test of CSR's Impact on Firm Performance, Elizabeth Napier

Dissertations from 2018 2018

Screening for the Success Potential of New Products: The Case of the Movie Industry, Jee Won Choi

An Empirical Investigation of Customer Retention: Addressing Unique Challenges in Customer-Firm Relationships, Angeliki Christodoulopoulou

Believability: A Study of Coincidence and Scarcity in Consumer Behavior, Gregory Cohen

An Empirical Examination of How Supervisor and Peer Knowledge Dissemination Affects a Salesperson's Performance., Ashley Goreczny

How Does Learning Lead to Innovativeness, Internationalization and Success of Entrepreneurial Ventures? ? Evidence from China?s High Technology Industry, Jingting Liu

Essays on Alternative Perspectives on Cross-Border B2B Trust and Commitment, Yen-Hung Liu

Marketing Insight: The Construct, Antecedents, Implications, and Empirical Testing, Roberto Mora Cortez

Dissertations from 2017 2017

Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity, Insu Park

Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Performance, Amalesh Sharma

Dissertations from 2016 2016

The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets, Kihyun Kim

Longevity of Multinational Retail Enterprises in Foreign Markets: An Empirical Examination, Ozlem Tuba Koc

Essays on the Convergence of Consumer Spending Patterns across National Markets, Ayse Ozturk

A Road to Engagement, Anita Pansari

Dissertations from 2015 2015

Examining a Customer Relationship Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior, Yashoda Bhagwat

A Double Loop Learning Model For Integrated and Proactive Customer Relationship Management, Jia Fan

Salesforce Automation: An Examination of Issues, Robert Mayberry

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) industry, Sarang Sunder

Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis, Xi Zhang

Dissertations from 2014 2014

Organizational Cross-Cultural Adaptation Through Social Networks: A Multiple-Case Study Of Chinese Firms Operating In The United States, Jing B. Feng

The Strategic Alignment of Organizational Interventions for Salesperson Development with Salesperson Lifecycle Management Model, Joon-Hee Oh

Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Market, Yingge Qu

Dissertations from 2013 2013

Effect of Relationship Quality and Cost to Serve on Customer Value in Business Market, Maria G. Piscopo

Dissertations from 2012 2012

Joint Resolution of Supply Chain Risks: The Role of Risk Characteristics and Problem Solving Approach, Leah J. Bovell

Perceived Brand Age and Its Influence on Choice, Monica D. Guillory

Dissertations from 2011 2011

How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance, Andrew M. Baker

Understanding the Barriers to the Assimilation of Interorganizational Technologies in Channel Relationships, Jennifer L. Fries

Risk and Visibility in Global Supply Chains: An Empirical Study, Hung V. Nguyen

The Role of Dynamic Capabilities in Outsourcing Sales and Marketing Functions: A Resource-Advantage Perspective in the Context of Consumer Packaged Goods, belgin unal

Connected Consumers: Cognizance of Provision Networks in Mundane Consumption, Stephen T. Weaver

Dissertations from 2010 2010

Why Are You Really Winning and Losing Deals: A Customer Perspective on Determinants of Sales Failure, Scott B. Friend

The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime Value to Corporate Sponsorships, David Nickell

Dissertations from 2009 2009

'Check the Rhyme': A Study of Brand References in Music Videos, Janee N. Burkhalter

Fair or Foul? Determining the Rules of the Fair Pricing Game, Jodie Lynne Ferguson

The Mediating Role of Ethical Decision Making in the Relationship between Job Characteristics and Job Outcomes: An Examination of Business-to-Business Salespeople, G. Alexander Hamwi

Dissertations from 2008 2008

The Performance Implications of Planning, Implementation, and Evolution of Market-oriented Strategy by Top Management, Jeffrey R. Foreman

Dissertations from 2007 2007

Determinants of Brand Sensitivity in Organizational Buying Contexts, Brian Paul Brown

Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust, Ramana K. Madupalli

Online Product Information Load: Impact on Maximizers and Satisficers within a Choice Context, Jill Renee Mosteller

Structure and Process of Channel Program Selections: Retailers Choice among Parity Trade Promotions, Amit Poddar

The Differing Effects of Satisfaction, Trust, and Commitment on Buyer's Behavioral Loyalty: A Study into the Buyer-Salesperson and Buyer-Selling Firm Relationship in a Business-to-Business Context, Brian Rutherford

Future Orientation, Chronological Age and Product Attributes Preference, Yujie Wei

Dissertations from 2006 2006

Impact of Customer Crowding on Frontline Service Employees: Theoretical and Empirical Implications, Anita H. Whiting

A Communication Based Perspective on Customer Relationship Management (CRM) Success, Alex Ricardo Zablah

Dissertations from 2005 2005

Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity, Margarita B. Guilabert

An Examination of Contemporary Marketing Practices Used by Organization with Different Culture Types: A Test of the Convergence Theory in the US and Cote d'Ivoire, Victoria Lynn Miller

The Impact of Data Collection Methodology and Warning Labels on Adolescents? Response Factors, Beverly Darlene Wright