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Dissertations from 2017

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Investigating Time-Varying Effects of Stakeholder Relations on Firm Performance through Brand Equity, Insu Park

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Investigating the Impact of Pace, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Performance, Amalesh Sharma

Dissertations from 2016

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The Effect of Economic and Relational Direct Marketing Communication on Buying Behavior in B2B Markets, Kihyun Kim

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Longevity of Multinational Retail Enterprises in Foreign Markets: An Empirical Examination, Ozlem Tuba Koc

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Essays on the Convergence of Consumer Spending Patterns across National Markets, Ayse Ozturk

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A Road to Engagement, Anita Pansari

Dissertations from 2015

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Examining a Customer Relationship Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior, Yashoda Bhagwat

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A Double Loop Learning Model For Integrated and Proactive Customer Relationship Management, Jia Fan

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Salesforce Automation: An Examination of Issues, Robert Mayberry

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Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) industry, Sarang Sunder

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Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis, Xi Zhang

Dissertations from 2014

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Organizational Cross-Cultural Adaptation Through Social Networks: A Multiple-Case Study Of Chinese Firms Operating In The United States, Jing B. Feng

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The Strategic Alignment of Organizational Interventions for Salesperson Development with Salesperson Lifecycle Management Model, Joon-Hee Oh

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Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Market, Yingge Qu

Dissertations from 2013

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Effect of Relationship Quality and Cost to Serve on Customer Value in Business Market, Maria G. Piscopo

Dissertations from 2012

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Joint Resolution of Supply Chain Risks: The Role of Risk Characteristics and Problem Solving Approach, Leah J. Bovell

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Perceived Brand Age and Its Influence on Choice, Monica D. Guillory

Dissertations from 2011

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How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance, Andrew M. Baker

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Understanding the Barriers to the Assimilation of Interorganizational Technologies in Channel Relationships, Jennifer L. Fries

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Risk and Visibility in Global Supply Chains: An Empirical Study, Hung V. Nguyen

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The Role of Dynamic Capabilities in Outsourcing Sales and Marketing Functions: A Resource-Advantage Perspective in the Context of Consumer Packaged Goods, belgin unal

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Connected Consumers: Cognizance of Provision Networks in Mundane Consumption, Stephen T. Weaver

Dissertations from 2010

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Why Are You Really Winning and Losing Deals: A Customer Perspective on Determinants of Sales Failure, Scott B. Friend

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The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime Value to Corporate Sponsorships, David Nickell

Dissertations from 2009

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'Check the Rhyme': A Study of Brand References in Music Videos, Janee N. Burkhalter

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Fair or Foul? Determining the Rules of the Fair Pricing Game, Jodie Lynne Ferguson

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The Mediating Role of Ethical Decision Making in the Relationship between Job Characteristics and Job Outcomes: An Examination of Business-to-Business Salespeople, G. Alexander Hamwi

Dissertations from 2008

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The Performance Implications of Planning, Implementation, and Evolution of Market-oriented Strategy by Top Management, Jeffrey R. Foreman

Dissertations from 2007

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Determinants of Brand Sensitivity in Organizational Buying Contexts, Brian Paul Brown

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Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust, Ramana K. Madupalli

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Online Product Information Load: Impact on Maximizers and Satisficers within a Choice Context, Jill Renee Mosteller

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Structure and Process of Channel Program Selections: Retailers Choice among Parity Trade Promotions, Amit Poddar

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The Differing Effects of Satisfaction, Trust, and Commitment on Buyer's Behavioral Loyalty: A Study into the Buyer-Salesperson and Buyer-Selling Firm Relationship in a Business-to-Business Context, Brian Rutherford

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Future Orientation, Chronological Age and Product Attributes Preference, Yujie Wei

Dissertations from 2006

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Impact of Customer Crowding on Frontline Service Employees: Theoretical and Empirical Implications, Anita H. Whiting

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A Communication Based Perspective on Customer Relationship Management (CRM) Success, Alex Ricardo Zablah

Dissertations from 2005

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Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity, Margarita B. Guilabert

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An Examination of Contemporary Marketing Practices Used by Organization with Different Culture Types: A Test of the Convergence Theory in the US and Cote d'Ivoire, Victoria Lynn Miller

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The Impact of Data Collection Methodology and Warning Labels on Adolescents’ Response Factors, Beverly Darlene Wright