Author ORCID Identifier

https://orcid.org/0000-0003-4506-1280

Date of Award

6-30-2023

Degree Type

Dissertation

Degree Name

Doctor of Philosophy in Business Administration (PhD)

Department

Marketing

First Advisor

Leigh Anne Liu

Second Advisor

S. Tamer Cavusgil

Third Advisor

Denish Shah

Fourth Advisor

Attila Yaprak

Abstract

In an increasingly interconnected and interdependent world, where our planet faces the risk of collapse, there is a growing call for all institutional actors to engage in supporting economic, social, and environmental ambitions to ensure humanity’s future and security. This dissertation aims to explore the critical role and position of multinational enterprises (MNEs) in addressing grand societal challenges. The research adopts a comprehensive and multidimensional framework to examine the various dimensions of MNEs’ competing and conflicting demands through a holistic approach. The first essays delve into existing academic literature associated with current approaches to deal with pursuing business and society goals through a bibliometric analysis. Based on the various conflicting and overlapping conceptualizations an overarching framework labeled responsible global business is proposed. The second essay is a theoretical development of propositions to address three global paradoxes faced by MNEs – purpose, global, and innovation. I posit that accepting and embracing contradictions as interrelated opposing elements of the same whole is essential to identify novel sources of innovation and competitiveness. Lastly, the third essay is an in-depth qualitative empirical examination of MNEs' paradoxical tensions emergence, experience, and management. Ultimately, the research aims to contribute novel insights into how MNEs can play a transformative role in addressing grand societal challenges, fostering sustainable development, and ensuring a more secure and prosperous future for all.

DOI

https://doi.org/10.57709/35807926

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