Date of Award

Spring 4-29-2013

Degree Type


Degree Name

Bachelor of Arts (BA)


Political Science

First Advisor

Toby Bolsen


Voter turnout is one of the most widely examined phenomena of interest in Political Science; however, researchers have paid less attention to the specific traits that may determine a candidate’s popularity among the electorate. The United States has a winner-takes-all political system, which indicates that in any given election, the stakes are too high. Consequently, every aspect of the candidate’s life becomes a relevant factor. However, if we could identify which traits are important to the electorate, then we could focus on the important aspects of the political process- the candidate’s stance on the issues. In this study, I focus on the effect that knowledge of a political candidate’s participation has on the candidate’s likability rating. Moreover, I study whether basketball or golf cause the greatest impact.