Date of Award
5-9-2016
Degree Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Department
Communication
First Advisor
Marian Meyers
Second Advisor
Jaynette Atkinson
Third Advisor
Brenda G. Pitts
Fourth Advisor
Natalie T.J. Tindall
Abstract
This dissertation explores intersections of public relations and social media in the context of professional sports organizations. Specifically, this dissertation examines sports public relations practitioners’ perceptions of public relations, social media, the relationship between the two, and their organizational roles relative to both practice areas. This study explores the degree to which these practitioners have integrated social media into the organizational functions of public relations. With this, the purpose of this dissertation is to examine how social media have affected the practice of excellence in public relations within professional sports organizations in the U.S.
DOI
https://doi.org/10.57709/8549216
Recommended Citation
Leak, Trayce, "Likes, Posts, and Tweets Oh My: Social Media and The Practice of Excellence in Public Relations Within Professional Sports Organizations." Dissertation, Georgia State University, 2016.
doi: https://doi.org/10.57709/8549216