Date of Award


Degree Type


Degree Name

Master of Arts (MA)


African-American Studies

First Advisor

Jonathan Gayles

Second Advisor

Akinyele Umoja

Third Advisor

Maurice Hobson


The purpose of this study is to examine the relationship between black millennial political activism and social media use. In Phase One of the study, the attitudes of 126 black 18-29 year olds were measured via survey. Results from the survey show that there is a significant relationship between social media use and political activism. In Phase Two, ten high-scoring participants from Phase One were interviewed and analyzed using thematic coding. Examination of the influence of social media on black millennials can inform strategy used for the advancement of black communities and black activism through widespread, effective communication and an advocacy platform accessible by all.