Date of Award

12-2020

Degree Type

Thesis

Degree Name

Master of Arts (MA)

First Advisor

Maurice Hobson

Second Advisor

Akinyele Umoja

Third Advisor

Lakeyta Bonnette-Bailey

Abstract

This study will utilize interviews and archival research using a historical lens to understand the music, movement, and marketing strategies off FunkJazz Kafé. FunkJazz Kafe was a music and arts festival, which followed the tradition of artistic movements being coupled with new political and social movements. As the festival grew, Orr was able to implement African-centered ideologies by having African American vendors and Visual artists join the growing list of performers at the festival that took place quarterly at its prime. With backing from corporate sponsors such as Billboard, Orr was able to take Funkjazz from a one-night event held at the humble, yet historic, Royal Peacock to a multi-day festival at the Tabernacle. While Orr loved music, he loved his people more, which led him to create a festival where Black people could learn and preserve their artistic culture.

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