Date of Award
Doctor of Business Administration (DBA)
Dr. Vikas Agarwal
Dr. Subhashish Samaddar
Dr. Baozhong Yang
The purpose of this study was to examine the effects of fee discounts offered by Registered Investment Advisors (RIA) on the adoption of a robo-advisor solution by their clients within a hybrid investment services model. The analysis of fee discounts within the RIA model is based on assets under management, those less than $250 million and those above $250 million. In addition to analyzing fee discounts offered by an RIA, this study looks at the characteristics of clients using an RIA that has adopted a robo-solution. The findings suggest that RIA firms over $250 million, that offer a fee discount on a robo-solution, are likely to have higher adoption rates than smaller RIA firms. This study also finds that younger clients and clients with lesser investment knowledge have higher adoption of robo-solution offered by the RIA.
Chalk, Kevin, "Technology Usage to Manage Client Growth: Understanding Robo-Advisor Adoption Among Registered Investment Firms." Dissertation, Georgia State University, 2021.
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