Date of Award


Degree Type


Degree Name

Doctor of Business Administration (DBA)



First Advisor

Dr. Vikas Agarwal

Second Advisor

Dr. Subhashish Samaddar

Third Advisor

Dr. Baozhong Yang


The purpose of this study was to examine the effects of fee discounts offered by Registered Investment Advisors (RIA) on the adoption of a robo-advisor solution by their clients within a hybrid investment services model. The analysis of fee discounts within the RIA model is based on assets under management, those less than $250 million and those above $250 million. In addition to analyzing fee discounts offered by an RIA, this study looks at the characteristics of clients using an RIA that has adopted a robo-solution. The findings suggest that RIA firms over $250 million, that offer a fee discount on a robo-solution, are likely to have higher adoption rates than smaller RIA firms. This study also finds that younger clients and clients with lesser investment knowledge have higher adoption of robo-solution offered by the RIA.


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