The Australian reality competition "I Will Survive" set out to find a cast replacement for the leading role in the Broadway production of "Priscilla, Queen of the Desert." The stage version closed halfway through production the series, forcing a repositioning of the competition as the search to find "Australia's next triple threat." Even when the main prize was a role as a drag queen, however, the series presented a heterocentric approach to gender that treated drag less as a means of personal expression than as a part in a play that just happened to be about two gay men and a transexual, thus reinforcing the dominant culture's views of the gay male body as something exotic and undesirable.
Miller, Frank, "Getting Your Bloke On: Gender Issues in the Reality Competition 'I Will Survive'" (2013). Communication Faculty Publications. 13.
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This paper was originally presented at the 2013 Association for Theatre in Higher Education Conference in Orlando Florida. It is posted here with the permission of the author.